BCCI Sells Media Rights, Including TV And Digital, For Staggering Rs 5,963 Crores | Cricket News – Top Speed News
The Board of Control for Cricket in India (BCCI) sold its media rights for period of 2023-2028 on Thursday, August 31. After a successful e-auction, Viacom 18 Media Private Limited acquired the Media Rights for a cumulative figure of Rs 5,963 crores. The deal is subject to execution of definitive documentation and completion of formalities…